The PULSE motivation framework
The PULSE motivation framework
5 minutes
Perceive → Understand → Lead → Sustain → Evolve
Many leaders motivate others using the same approach they find motivating themselves. While well intentioned, this can lead to misalignment, frustration, or the belief that someone lacks motivation.
The PULSE framework offers a simple way to pause and tune into what is really happening before trying to motivate someone. It helps leaders respond to the person in front of them, not a one-size-fits-all idea of motivation.
Pay attention to:
• Energy levels and engagement
• Signs of stress, overwhelm, or withdrawal
• How the person is responding to expectations or pressure
This step is about observation, not judgement.
Ask yourself or the person:
• What tends to give you energy? What drains it?
• Do you respond better to autonomy, structure, collaboration, or certainty?
• What feels important or challenging right now?
• What helps you get started when something feels hard?
Understanding creates clarity and psychological safety.
This might mean:
• Adjusting pace, tone, or expectations
• Providing more clarity or more autonomy
• Removing unnecessary pressure or ambiguity
• Offering support in a way that matches their needs
Leading well means responding, not pushing.
Motivation grows through:
• Realistic expectations
• Regular check ins
• Acknowledgement of effort and progress
• Celebrating small wins
Ask:
• What worked well this week?
• What felt harder than expected?
• What would help next week feel more manageable?
As roles, capacity, energy, or circumstances shift:
• Revisit what is working
• Adjust your approach
• Stay curious rather than fixed
Motivation is not static. Effective leaders evolve with it.
Motivation is not something you apply. It is something you tune into.
When leaders take the time to perceive, understand, and respond to what genuinely drives each person, motivation becomes sustainable, engagement deepens, and action follows naturally one aligned conversation at a time.
