Building your online brand and presence
Building your personal brand
Building your personal brand
15 minutes
Your personal brand is how others see and understand you. Built by the impression you give through your personality, strengths and values, it tells others who you are and what matters to you.
8 laws of personal branding
is is a body text: Engaging in this exercise will aid you and your team in fostering a collective understanding and pinpointing your current positions on the Change Curve. You can employ this exercise on a regular basis throughout the entire change process.
1
Specialisation
A great personal brand must be precise. You can specialise in one of many ways: ability, behaviour, lifestyle, mission, product, profession or service. It's unique to you both as a person and as a professional.
2
Leadership
An effective personal brand helps position you as a leader in your field. When your reputation is credible and you’re respected for what you do, people are more likely to see you positively
3
Personality
A great personal brand should be a true reflection of your personality.
4
Distinctiveness
An effective personal brand presents itself in a way that is different from the competition, allowing you to stand out from the crowd.
5
Visibility
It must be visible to be successful.
6
Unity
Consistency in behaviour is important in driving your personal brand. Private conduct must mirror the public brand to be effective.
7
Persistence
It takes time to grow, so patience is key. Good and well-built brands endure over time.
8
Goodwill
Associate your personal brand with positivity and value. Personal brands centred around these elements create goodwill for you and those who work with you.
So, what can you do to build your personal brand?
Here are some questions to help you get started.
•
What do you want your personal brand to say about you?
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How can you modify your brand to better align with your career goals?
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What makes your brand different from what other people have to offer?
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What actions can you take to raise the visibility of your personal brand?
by
jobaccelerator