Networking and the hidden job market

Getting the most out of LinkedIn

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Key takeaways:

LinkedIn is the most widely-used professional social media platform. It’s where most recruiters source candidates, advertise jobs and build their networks. Your LinkedIn profile then becomes a resume, and is often one of the first tings recruiters and hiring managers will look at.

Here are some key tips to help you get the most out of LinkedIn in your job search.

Signal that you’re available by using #OpenToWork and reviewing your visibility settings.

Keep your profile current with a professional photo, banner and relevant experience.

Optimise your profile for recruiter searches by identifying keywords that appear frequently in job descriptions for roles you’re interested in. Incorporate the ones that genuinely reflect your experience into your Headline, About, Experience and Skills sections to help the right recruiters find you.

Sort your Skills section. Put the skills related to the jobs you're targeting on top so it's easy to see for anyone who views your profile.

Make yourself easy to find with a clean, personalised LinkedIn URL.

Build credibility through LinkedIn's Recommendations feature. Ask former managers, colleagues or clients to share their experience of working with you.

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