Networking and the hidden job market

Getting the most out of LinkedIn

Key Takeaways:

LinkedIn is the most widely-used professional social media platform. It’s where most recruiters source candidates, advertise jobs and build their networks.

Knowing how to use LinkedIn is an effective way to reach your job search goals or expand your network.

Use job ads and research to identify keywords and skills recruiters are searching for, and include them in your profile and in the content you share. This helps your profile come up in searches. Remember to be authentic!

Keep your skills section updated. Just like tailoring a resume, prioritise the3 top skills you'd like to be known for. Including broader leadership skills like communication problem solving can also help you stand out further.

Let people know you're looking for work by turning on the “Open to Work” feature. Use the About section or a placeholder job title to signal your availability.

Stay active on LinkedIn by liking, commenting or sharing content weekly to maintain visibility.

LinkedIn supports both passive and proactive job search strategies. You can use it for research, networking and building connections.

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